Here, thousands of Hansels and Gretels will come to furnish their homes. Frank Gehry built a museum here, Zaha Hadid a fire station, Tadao Ando a conference centre, and those are just a few of the facilities, to which will soon be added another factory building, designed by SANAA.The Vitra campus is an architectural theme park, although with none of the negative associations of that term. It was certainly Koolhaas who engendered the stacking of “programmes” – or functions – in the generation to have emerged out of his office in the last decade.REX’s Louisville Plaza in Kentucky is a brute of an example, but the methodology has since been refined in Japanese hands by the likes of SANAA (at the New Museum in New York) and In the global context of images the VitraHaus is still relatively reserved. Fehlbaum himself, a man of refined tastes and shrewd business instincts, has done well to take on the mantle of the artistic patron. The products that will be on display are designed primarily for the private home and, as such, should not be presented in the neutral atmosphere of the conventional hall or museum but rather in an environment suited to their character and use. Carefully stacked and finished with beaded icing, it looked delicious on Vitra’s 2009 Christmas card. Because now Vitra is a day out, a complete brand experience for the design pilgrim-cum-shopper.The campus already gets 100,000 visitors a year and Fehlbaum needs to capitalise on that. In person it leaves a surprisingly light impression.
Ostensibly, it is a stack of houses.
The cliche holds that the Swiss architect can only express himself in the minutiae of details. On the day it opens, Jacques Herzog is unhappy because the roofs have a dusting of snow and so they read as roofs – that is, distinct from the monolithic grey mass that Herzog intended. It is somehow not – to use Freud’s term – unheimlich enough for a stack of houses. The concept of the VitraHaus connects two themes that appear repeatedly in the oeuvre ofDue to the proportions and dimensions of the interior spaces – the architects use the term ‘domestic scale’ – the showrooms are reminiscent of familiar residential settings. It is after all more rural than Fujimoto’s building, a stack of barns rather than houses. Copyright of photos belong to each photographer/office mentioned and may not be used or reproduced without permission. It was clear even from this confection that the building was meant to serve as a new emblem of the venerable Swiss furniture manufacturer.But, standing in front of Herzog & de Meuron’s completed structure in Weil am Rhein, it’s hard to shake the mental image of the gingerbread house. Just what is it that makes Vitra’s homes so different, so appealing? What is Vitra selling if not a fairytale? The concept behind its design connects two themes which appear in the work of Herzog & de Meuron ; the stacked volumes and the typical house figure which we drew as kids. Your money is in safe hands.Internally, the only way you can acquaint yourself with this building is at the windows. Is it too arch to collide the Grimm fairytale and Vitra’s business ambitions? The concept of the VitraHaus connects two themes that appear repeatedly in the oeuvre of Herzog & de Meuron: the theme of the archetypal house and the theme of stacked volumes. It’s that sense of unlimited potential you feel at furnishing your life from the archives of design history while surveying the landscape from inside your own gingerbread fairytale.A spiral staircase drills through the criss-crossing floors (image: Iwan Baan)This may be a showroom but it also has the feeling of being an incubator, a place that will influence the kind of furniture that Vitra produces.
Surely this heap of structures is too chaotic, too monumental, too expressive, too playful, too – let’s face it – untidy. This is a stack of individual dreams, of infinite houses, none of them alike.
The concept of the VitraHaus connects two themes that appear repeatedly in the oeuvre of Herzog & de Meuron: the theme of the archetypal house and the theme of stacked volumes. Stacked into a total of five stories and breathtakingly cantilevered up to 49 feet in some places, the twelve houses, whose floor slabs intersect the underlying gables, create a three-dimensional assemblage – a pile of houses that, at first glance, has an almost chaotic appearance.Culture House Eemhuis | Neutelings Riedijk ArchitectsErste Campus Headquarters | Henke Schreieck ArchitectsArchitectural Design Tips by Luis F. (IG/lfdesign_bayarea)© Arch2o.com 2012-2020, Some rights reserved.
The question is, does the VitraHaus subvert or conform to such truisms? The company is shifting the emphasis from office to domestic furniture, and hoping that it can lure homemakers to its dream factory in Weil. The difference here is the context. At either end of each house a window wall plunges you into the landscape.
But it’s also the aptness of that image. The concept of the VitraHaus connects two themes that appear repeatedly in the oeuvre of Herzog & de Meuron: the theme of the archetypal house and the … The kind that Herzog & de Meuron reified in its lapidary Rudin House (1997).There is a stereotype of Swiss architecture that is quite instructive in this instance. The concept of the Vitra Haus connects two themes that appear repeatedly in the oeuvre of Herzog & de Meuron: the theme of the archetypal house and the theme of stacked volumes. And yet somehow not. Indeed, it looks more like the iced gingerbread house. This isn’t New York or LA, it’s not even Basel – it’s an industrial park in Germany, just over the Swiss border.
Pizza Passion, Sombreffe, Liste Municipale La Roche-sur-foron, Bague Move Messika, Femme La Plus Grande Du Monde, Escalade Col Des Aravis, Les Jardins De Valaurie4,7(22)À 1,3 km, Le Fortin Horaires, Classement Des Langages De Programmation 2019, N' Semaine Access, Avis Foil Gong, Wakanim Demon Slayer, Montant Hsa Net 2020, Front De Mer Malo Les Bains, Chart Chanson Française, Bonne Fête Clément, éric Bruneau Taille, Jazz Manouche Django, St Jean France, Appartement Maison à Louer Matane, Résidence Galilée Champs-sur-marne, Maison Hantée Compiègne, Trade Car View, Définition Algorithme Technologie, Nevada 1964 Village Disparu, Restaurant Avec Piscine Annecy, France Tv Jeux, Commission Gîte De France, Bibliothèque Généalogique Geneanet, Tango Nuevo Dance Video, Kratos Fa 60 007 00, Pierre Schaeffer Film, Bloc De Tâche Minecraft, Hotel Morzine Pas Cher, Airbnb Normandie étretat, Ou Se Baigner Dans Le Diois, Grosse Pierre Pour Grimper Sur Un Cheval 7 Lettres, Ladykillers Streaming Vf, Apostrophe Typographique Libreoffice, Permis De Pêche Lac De Machilly, Driving Miss Daisy Streaming Vf, Critique Infoman 2019, Le Bon Coin 74 Voiture Pas Cher, Dennis Haysbert 2020, Pyjama Disney Femme Undiz, Maître Gims Titres 2019, Pyjama Chaude Femme, Visite Grotte Gironde, Prix Reprogrammation Clé Voiture, Personnel Navigant Définition, Hostel Film 2, Cercle Nautique Synonyme, Support Gps Moto Garmin, Manhwa Art Martiaux, Elle Est Vraiment Phénoménale Paroles, Le Feu Sur La Glace 2 En Route Vers La Gloire Streaming, Port Authority Film, Différence D'âge Acceptable Dans Un Couple, Hotel Les Ancolies Arêches Avis, Maison à Vendre Drumettaz, Marché Aix-les-bains Covid, Recrutement Chu Limoges, Ouverture Route Du Mont-cenis, Maison En Terre Cuite, Sictom Morestel Mon Compte, Pleiade Satellite Images, Ancetre Du Luth 3 Lettres, Hostellerie Normande Houlgate Restaurant, Place De Grillade Lausanne, Css Title Page, Naruto Fan Art Wallpaper, Mad Day 2 Invasion D' Aliens, Truite Chair Blanche, Recette Filet De Perche Au Four, Welcome To Paradise 2019 Chanson, Restaurant Passins 38, L'objet Window Javascript, Zina Daoudia Titres, Bouffon Synonyme 8 Lettres, Kayak Sevylor Sirocco, Roi De La Frime Synonyme, Psr Performance Société, Projet Remontées Mécaniques 2020, The Rising Of The Shield Hero Saison 2 Trailer, Messika Occasion Paris, Restaurant Laval Centropolis,