There was even a push from some fans for the team to try to acquire the Thunderbirds name from the local junior team.But Kraken was a clear favorite among fans, who rallied around the name soon after the expansion franchise was awarded in December 2018.

I remember wondering why such a great color scheme wasn’t really in use in the NHL.

The sharpness of every corner is almost palpable.

Quick side note. The choice was a fan favorite and ends 19 months of speculation. Several years ago, a concept designer sent me a Florida Panthers jersey that relied on navy blue, powder blue, and red.

But even the white one is working for me here.

The time has come.

I can’t help but feel like that adds to the mysteriousness the designers seemed to be aiming for. We get a legendary team name without a cartoonish logo. Our hockey team, it seems, will be no different.Though this name has been rumored and written about for some time, if it comes as a surprise to you, you may be wondering what a kraken is, exactly.Well first of all, it’s not real.

The beveling used across all of the marks gives them a dynamic, three-dimensional style that you can almost feel.Before we move on to get a closer look at each logo, let’s take a moment to appreciate the unique color palette.Midnight is the darkest blue the brand creators at Adidas could implement without it being basically black.

And it gave the franchise a clear brand going forward.“I think that we felt like this is so authentic and noble, and we hit all the main things that we really wanted that we feel really strongly that this is the right choice,” Heidi Dettmer, Seattle’s vice president of marketing, told The Associated Press.

Since then we’ve been waiting and wondering and wondering some more. The eye offers a glimpse of something mysterious within. Here’s our first look at the full set.The “S” form carries on the century-old legacy of America’s first Stanley Cup champions, the Seattle Metropolitans.

It was […] The NHL’s newest expansion team will be named the The name conjures a menacing creature from the depths of the sea. And even as the identity sets itself apart from the crowd, it still connects to its Seattle sports brethren through a maritime theme—the Seahawks, the Mariners, the Sounders... and the Kraken!The internet is awash with opinions today—this one included. What will the name be?At last, more than 19 months later, we finally got our answer.

The enthusiasm has grown since as the team built toward its debut for the 2021-22 season.It’s edgy and sounds menacing. This morning, they made it official. The striping is consistent across both sweaters and manages to provide a sense of ocean depth.The thin red line, to me, sort of symbolizes a boundary, almost as if to warn against going any deeper beneath the sea lest you discover some horrifying sea monster waiting to attack. It’s scary to us because it resides in a place we can’t go.At this point, some readers might question its relevance to the region.

We get a legendary team name without a cartoonish logo.

It was suggested and championed by the fans,” Seattle CEO Tod Leiweke said.In opting for the sea creature of Scandinavian folklore, Seattle bypassed options like Sockeyes, Evergreens or Metropolitans, the last of which would have been a nod to Seattle’s hockey history.

I’ll steer clear of countering with a question about the relevance of a Golden Knight to Las Vegas, and instead focus on the area’s Nordic heritage. It’s unique and striking.I’m always partial to dark jerseys and this one doesn’t disappoint. Let’s start with a closer look at the primary mark.A dark background hides the strong outline that allows the logo to shine even over a white background—necessary for the road jerseys at least. Release the Kraken: Seattle unveils new NHL franchise name.

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